Silver medal from London Spirits!

Black Eden Wins Silver at the 2025 London Spirits Competition

We’re raising a glass to something truly special—Black Eden 1912®, a proudly Michigan-made and Black-owned bourbon, has taken home the Silver Medal at the prestigious 2025 London Spirits Competition. This honor isn’t just a recognition of craftsmanship; it’s a celebration of legacy, innovation, and a spirit that resonates with both heart and palate.

Distinction That Goes Beyond the Bottle

Unlike many competitions that focus purely on technical precision, the London Spirits Competition evaluates spirits based on three key pillars: Quality, Value, and Packaging. To win a medal here means your spirit doesn’t just taste exceptional—it looks the part, tells a compelling story, and delivers a memorable experience from shelf to sip.

This is exactly where Black Eden 1912® shines.

The judging panel—comprised of top spirits buyers, consultants, and hospitality experts—scored each entry on how well it meets the expectations of today’s drinkers. That means quality in the glass, perceived value for the price, and packaging that tells a story worth sharing.

For a newly launched bourbon brand, born in Michigan and built on the legacy of Idlewild—the historic Black resort town known as "The Black Eden"—this Silver medal is a powerful affirmation.

Crafting Spirits with Soul

Black Eden 1912® isn’t just another bottle on the shelf. It’s a tribute to resilience, history, and the timeless art of gathering around a shared drink. Every element, from its bold flavor profile to its beautifully designed packaging, was created with intention.

Co-founder John Joubert puts it best:

“This Silver medal demonstrates that we are creating the types of spirits that bar managers and mixologists want to use, and spirits that drinkers enjoy choosing and consuming.”

About the London Spirits Competition

Hosted annually by the Beverage Trade Network, the London Spirits Competition is known for its unique approach to judging. Spirits are evaluated by seasoned professionals across a diverse range of industries—from fine dining to travel retail. The final score is a blend of:

• Quality (out of 100)

• Value (out of 100)

• Packaging (out of 100)

Only those spirits that succeed in all three areas rise to the top. Black Eden 1912® did just that—and in a field crowded with global contenders, that’s no small feat.

What’s Next?

This win marks an exciting new chapter for Black Eden 1912®. It’s a signal to the spirits world that there’s a new name to know—one rooted in heritage, made in Michigan, the first Black-owned Bourbon brand in the State.

Want to learn more or taste it for yourself? Head to our SHOP or get in touch at john@ikonicspirits.com and discover why Black Eden 1912® is turning heads—and filling glasses—around the world.