FIND US AT HARD ROCK CAFE TIMES SQUARE!

Black Eden 1912 Now Pouring at Hard Rock Cafe Times Square: A Historic Spirit Meets an Iconic Stage.

In the heart of New York City—where neon lights, world-class entertainment, and global cuisine collide—one more icon has taken its rightful place. Black Eden 1912, the heritage-rich bourbon inspired by the legendary Idlewild, Michigan, is now officially pouring at Hard Rock Cafe Times Square.

And this moment is more than a menu addition—it’s a cultural milestone.

A Story Worthy of Times Square

Black Eden 1912 isn’t just a bourbon. It’s a tribute to Black Eden—the famed early-1900s resort community known as “The Black Mecca of the Midwest,” where music, joy, and liberation flourished at a time when safe, elevated spaces for Black travelers were rare.

It’s a story of celebration and resistance. A story built on artistry and community. A story that now finds itself in one of the most visited dining and entertainment destinations in the world.

Hard Rock Cafe Times Square serves millions of guests each year—travelers, artists, dreamers, and doers—and now, each one has the opportunity to experience the legacy poured into every bottle of Black Eden 1912.

A Bourbon That Belongs on a Global Stage

Smooth. Complex. Timeless.

Black Eden 1912 carries notes of toasted oak, vanilla, warm spice, and a finish as rich as the history behind its name. It’s crafted for those who want more than a drink—they want a story with every sip.

At Hard Rock Cafe Times Square, guests can enjoy Black Eden 1912:

• Neat or On the Rocks – for the purist who wants the full character of the bourbon.

• In Signature Cocktails – crafted by Hard Rock’s mixology team to elevate the bourbon's naturally bold profile.

• As a Collectible Experience – a chance for visitors from around the world to discover a piece of American history that’s been too long overlooked.

Why This Partnership Matters

The Hard Rock brand has always celebrated culture—through music, storytelling, and iconic hospitality. Black Eden 1912 brings a narrative that aligns perfectly: a tribute to artists, community builders, and cultural pioneers who shaped the American experience.

Being poured in Times Square, a crossroads of the world, shines a spotlight on the joy, resilience, and craftsmanship Black Eden 1912 represents.

This isn’t just placement. It’s visibility. It’s recognition. It’s a toast to the legacy that inspired the bourbon—and to the new memories being made in every glass.

Raise a Glass in Times Square

If you’re traveling to New York or already in the city, make your way to Hard Rock Cafe Times Square and take part in this historic moment. Order a pour of Black Eden 1912, soak in the energy of the world’s most iconic intersection and celebrate a story over a century in the making.

Black Eden 1912 is no longer just a bourbon—it's officially a Times Square experience.

Thank you!

The Black Eden 1912® team