Black Eden 1912 Now Pouring at Hard Rock Cafe Times Square: A Historic Spirit Meets an Iconic Stage. In the heart of New York City—where neon lights, world-class entertainment, and global cuisine collide—one more icon has taken its rightful place. Black Eden 1912 , the heritage-rich bourbon inspired by the legendary Idlewild, Michigan, is now officially pouring at Hard Rock Cafe Times Square . And this moment is more than a menu addition—it’s a cultural milestone. A Story Wor

We're excited to announce an incredible new partnership with Marcus Machado!

There’s more than just great taste to Black Eden 1912® Bourbon   American Bourbon Whiskey – what makes it taste so unique? The classic...

Nestled on the tranquil shores of Lake Idlewild in northern Michigan, a unique and special place was born. Idlewild, affectionately known...